Redrick PR led the launch of Prime Video’s first African Original, Gangs of Lagos with a three-phased campaign—Anticipation, Launch, and Momentum. Our strategy drove widespread buzz across Nigeria, Africa, and global diaspora markets through marketing asset amplification, executive and talent profiling, a high-energy Lagos premiere, international tastemaker screenings (London, New York, Toronto), reviews outreach, and earned influencer activity. The campaign positioned Gangs of Lagos as a groundbreaking title that showcased Prime Video’s commitment to African storytelling and solidified the platform’s reputation as a credible, invested streaming service in the region.