Redrick PR led the 360-degree launch of Gangs of Lagos, the first African Original from Prime Video. We executed a three-phased campaign—Anticipation, Launch, and Momentum—designed to move the film beyond a standard release and turn it into a global cultural moment. Our objective was clear: position Prime Video as the new home for premium African storytelling.

The strategy focused on high-visibility touchpoints and global-local synergy. We combined marketing asset amplification with executive and talent profiling to build prestige before the premiere. To capture both local and diaspora audiences, we hosted a high-energy Lagos premiere alongside international tastemaker screenings in London, New York, and Toronto.

By leveraging targeted media outreach and earned influencer activity, we ensured the film dominated digital conversations for weeks. The campaign successfully solidified Prime Video’s reputation as a credible and invested streaming service in Africa, driving massive visibility and establishing a new benchmark for film launches in the region.