The #MESSWITHLANCÔME influencer event in Nigeria was executed as a strategic PR initiative, designed to strengthen brand relationships with key influential beauty creators and generate high-quality, authentic content. The event successfully fostered a vital sense of community and collaboration, positioning Lancôme at the forefront of beauty conversations within the digital landscape.

The activation focused on driving measurable engagement and content creation. We successfully hosted and engaged 15 top-tier beauty influencers and 5 key press houses, providing all attendees with a memorable and immersive brand experience centered around Lancôme products and the #MESSWITHLANCÔME hashtag.

The core objective of the event—to facilitate robust content creation and collaboration among influential voices—was achieved, resulting in significant organic social amplification. This strategic engagement secured exceptional visibility and reinforced the brand's presence across digital channels.