2024 was the third edition of NBA Meets Art and this year’s installation was themed “Breaking Barriers,” in partnership with Northern artist Williams Chechet. The objective was to drive awareness of the campaign and the #MyNBAMomentsNG campaign.

• Media Engagement: Leveraged media relations to secure coverage of the brand’s partnership by scheduling a virtual interview before and during the event. Amplified curated content post-event to drive awareness.

• Content Creation: Recruited content creators (videography and photography) and worked with them to curate the right content and capture the right moments to tell the right stories.

• Stakeholder Management: Ensured company representatives and partners had a seamless experience by preplanning interviews and photo moments.

• Spokesperson Management: Ensured the VP Africa & Country Head, Gbemisola Abudu, received all necessary media coverage and interviews during the event days.