The third edition of NBA Meets Art (2024) centered on the theme “Breaking Barriers,” featuring an installation by artist Williams Chechet. Redrick PR was tasked with driving awareness for the partnership and the #MyNBAMomentsNG campaign, positioning the NBA as a key player in the intersection of sports, art, and African culture.

The strategy focused on prestige storytelling and high-level stakeholder visibility. We secured exclusive media coverage through virtual interviews ahead of the launch and managed a rigorous schedule for  its key spokesperson to ensure consistent brand messaging. To translate the physical installation into a digital movement, we worked with specialized content creators to capture high-gloss visuals that fueled the #MyNBAMomentsNG narrative.

The execution successfully amplified the NBA’s cultural footprint in Nigeria. By managing seamless media moments and stakeholder interactions, Redrick PR delivered a campaign that bridged the gap between professional sports and the creative arts, resulting in sustained digital engagement and broad media visibility for the partnership.