The YSL Beauty Light Club event marked a milestone moment as the first-ever collaboration between the RSA and LID SSA teams, delivering a truly standout brand activation for YSL Beauty. Hosted in South Africa, the event welcomed 150 guests from across the region, bringing together top talent and media from Nigeria, Kenya, Ivory Coast, and South Africa.

This dynamic pan-African gathering was powered by an impressive lineup of SSA creators, including 2 Key Opinion Leaders (KOLs) and 2 DJs from South Africa, alongside 2 KOLs each from Nigeria, Kenya, and Ivory Coast. Their presence elevated the experience and resulted in exceptional content that was strategically amplified through digital media campaigns and trade activations in key markets.

The YSL Beauty Light Club not only showcased the vibrancy and creativity of SSA talent, but also strengthened the brand’s visibility and cultural relevance across the region. By hosting the activation in South Africa—positioned as a creative hub for the continent—YSL Beauty successfully created a high-impact moment that resonated widely and deepened engagement across all participating markets.