Redrick PR managed and executed The Hut Girls Padel Summer Tournament, a strategic brand activation designed to position Garnier at the intersection of active lifestyle, holistic wellness, and beauty. The event, held on Saturday, August 23, 2025, at The Padel Club, Ikoyi, successfully convened a high-value, curated audience of lifestyle, beauty, and skincare influencers, alongside key wellness enthusiasts.

The full-day event was carefully crafted to deliver an immersive experience that directly reinforced Garnier’s core brand messaging: commitment to glow, self-care, and active living. Through this fusion of sport and beauty, the activation ensured the brand was visibly aligned with aspirational and healthy living trends.

A key highlight was the vibrant Garnier experience booth, which served as the event's centerpiece and a major driver of engagement. Offering high-value experiential touchpoint; including complimentary full-body massages, refreshing brand-themed drinks, and an interactive prize wheel. These activations resulted in significant real-time content generation and successfully deepened guests’ emotional and physical connection with the brand, driving positive association and organic visibility within the influential target market.