The Toyota by CFAO Land Cruiser Prado Launch was an opportunity for the brand to make a bold statement. The event, held at the Victoria Island showroom, included stakeholders, executives, dignitaries, celebrities, and customers.
Influencer Engagement: Identified and invited influencers who were brand-fit and provided access to a community of followers who matched the target audience.
Content Creation: Engaged selected influencers to create story posts and feed posts of their attendance.
Results:
66+ digital posts
1.8 million reach
33.4K engagements
Toyota
2024
