The launch of the All-New Land Cruiser Prado served as a strategic platform for Toyota by CFAO to reaffirm its dominance in the premium automobile sector. Hosted at the Victoria Island showroom, the high-profile event brought together a curated mix of stakeholders, dignitaries, and industry leaders to experience the vehicle’s evolution firsthand.

The strategy focused on prestige visibility and targeted community access. We identified and managed a select group of influencers whose personal brands aligned with the Prado’s luxury positioning and high-net-worth target audience. By leading the Content Creation strategy, we ensured that the showroom experience was translated into a sophisticated digital narrative, with influencers capturing real-time feed and story content that resonated with their communities.

The execution successfully bridged the gap between traditional corporate launches and modern digital storytelling. By managing seamless interactions between dignitaries and digital creators, Redrick PR delivered a high-impact launch that dominated the automotive conversation and solidified the Prado’s status as a leader in the luxury SUV market.