Campaign Summary:
The Hennessy Artistry Lagos PR campaign marked a powerful return of the iconic music event after a year-long hiatus. With the theme "The Hennessy Reboot," the campaign reintroduced the brand's cultural influence through a multi-phase strategy that combined media engagement, influencer partnerships, digital storytelling, and real-time social amplification. Designed to reignite excitement and reaffirm Hennessy’s position at the forefront of music and lifestyle, the campaign delivered remarkable visibility and audience resonance.
Background:
After a year without the Hennessy Artistry event, there was a clear need to re-energize and re-engage audiences. This informed the theme “The Hennessy Reboot,” symbolizing a bold reset — not just of the event, but of the brand’s relationship with the culture. The campaign was crafted to signal a return to form, while evolving how Hennessy shows up in Nigeria’s music and luxury lifestyle space.
Key Tactics Used:
Media Engagement
Influencer & Media Partnerships
Twitter Army Activation
Content & Storytelling
Results:
The campaign achieved standout digital success, breaking through a highly competitive content landscape:
14.5 million Total Estimated Reach
14,440 Total Estimated Engagements
2.21 million Total Estimated Video Views
#1 Trending Topic on Twitter for 30 minutes — even during live football matches
Hennessy
2025
