Hennessy Artistry: The Reboot marked the return of the iconic music platform after a year-long hiatus. Under the theme "The Reboot," Redrick PR designed a campaign to reclaim Hennessy’s position at the center of music and luxury lifestyle. The strategy focused on a bold brand "reset," transforming the hiatus into a narrative of renewal and cultural leadership.

The execution combined high-energy digital amplification with prestige storytelling. We deployed a "Twitter Army" and strategic influencer partnerships to trigger real-time social buzz, while curated media engagement ensured the "Reboot" dominated lifestyle news. By blending luxury positioning with aggressive social tactics, we bridged the gap between the brand’s heritage and Nigeria’s fast-paced pop culture.

The campaign successfully re-energized the audience, delivering massive visibility and affirming Hennessy’s status as a primary driver of the creative economy. The "Reboot" delivered on its dual goals: reigniting brand love and securing a dominant share-of-voice across digital and traditional media.