Rampa Lagos marked the historic African debut of Keinemusik’s Rampa at Royal Box, Victoria Island. Redrick PR was tasked with introducing the global house music icon to the local market, with the goal of driving immediate ticket sales while establishing a high-prestige atmosphere for the event. We implemented a rapid, three-phased PR approach—Anticipation, Launch, and Momentum—that successfully sold out general tickets 48 hours before the event.

The strategy focused on community-led digital marketing and "talkability" to bridge the gap between niche house music enthusiasts and the broader Lagos social scene. We managed the official digital channels to break knowledge barriers and used a curated network of micro and nano X (formerly Twitter) influencers to trigger persistent FOMO. By strategically selecting media partners with high cultural relevance, we ensured that the event dominated the digital conversation leading up to the performance.

The execution transformed #RampaLagos into a landmark cultural moment, securing extensive organic visibility and earned media that far outweighed paid placements. Ultimately, the campaign delivered on its promise: generating high-impact visibility for the brand and creating a lasting impression that solidified Lagos as a key destination on the global electronic music circuit.